Female customer service representatives may be particularly valuable in contexts where traditional gender norms impede interactions between men and women. Also, applying a gender lens to after-sales service helps companies ensure female end-users remain satisfied and loyal customers. This can ultimately increase sales, adoption, and customer satisfaction.
Integrating a gender lens into research and development can ensure that the needs of female customers are taken into consideration when designing products and services. Driving improved product uptake and enhanced customer satisfaction and loyalty: In addition to exerting significant influence over consumer decisions, women are also the primary users of clean cooking and lighting products, both at the level of the household and as entrepreneurs operating small retail kiosks which benefit from improved lighting for extending working hours and minimising security risks.Ensuring marketing, distribution, financing and after-sales efforts are adapted to women’s preferences is therefore critical in effectively targeting women as a primary customer segment. Nonetheless, many solar home systems (SHS) companies overlook this influence or assume that men and women access information and make consumer decisions in the same way, designing gender-blind marketing and distribution strategies. Capturing new customer segments: Women tend to have substantial influence over decisions to purchase new lighting devices within the household.Why take a gender lens to off-grid solar investments? Guidance on ESG issues and opportunities linked to the OGS sector, including gender-based environmental and social risks, is provided in the BII ESG Toolkit for Fund Managers. There is significant potential for investors to shape gender outcomes in line with SDG 5 on gender equality, SDG 7 on ensuring access to affordable, reliable, sustainable and modern energy for all, SDG 11 on sustainable cities and communities, and SDG 13 on climate action.
This highlights a significant business and impact opportunity.Īdopting gender as an investment strategy can help investors in OGS align their impact with the UN Sustainable Development Goals (SDGs). We also know that decentralised clean power solutions such as OGS can play a role in addressing women’s limited access to electricity in rural and peri-urban areas and enhance women’s equal access to economic opportunity. We know off-grid energy companies that perform well on gender inclusivity return greater profit.
#Woman off grid living full#
See BII’s full Gender Sector Brief for the evaluation of OGS investments, including screening and due diligence questionnaires, investment cycle guidance, and quick facts. It aims to support investors and fund managers to identify existing and future opportunities, focusing on standalone products, systems and services which supply energy to people living beyond the reach of the grid power supply. This sector profile focuses on gender-based opportunities and gender-smart investing as an investment strategy for the off-grid solar (OGS) sector.
0 kommentar(er)
